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Ian Khan

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Top Stories by Ian Khan

Three Invaluable Lessons from Cloud Expo Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year's Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points. When trade shows are not a waste of time I am not very aggressive by nature but my feeling of being a little pushy is directly related to the situation I am put into. Although I am all in favor of having a presence at events, conferences and tradeshows and working like a magnet to attract the people who are looking for you, I am also avid about getting out of my co... (more)

Three Simple Steps to Really Succeed in 2016 By @IanKhanLive | @CloudExpo #Cloud

If you were too busy with things and unable to give the desired attention to planning the right steps for your business in 2016, fear not. You're not alone, and yes welcome to the party! With too many things going on, I could completely believe if you said you don't have time to breathe. The boss wants the reports, the customer wants the installation while the sales teams have been asking for help on some technical stuff. You can only do as much as you do. With so much going around us, it's also sometimes hard to keep up with what really matters. Here is how to achieve planned su... (more)

Invaluable Lessons from @CloudExpo | #IoT #BigData #DigitalTransformation

Three Invaluable Lessons from Cloud Expo Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year's Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points. When trade shows are not a waste of time I am not very aggressive by nature... (more)

Three Steps to Capture Compelling Customer Stories

Content Marketing and Storytelling are the defining factors when it comes to gaining traction with all or any of your marketing initiatives. To create explosive brand building and solidify your overall organizational value you should capitalize your existing customer base to the maximum extent. This is key in helping new customers and prospects understand the true value in your solutions and why your organization is worth doing business with. Sometimes on a competitive level when nothing works, amazing customer stories are what can set you apart from everytone else. The value in ... (more)

Generating Pandemic SaaS Sales By @IanKhanLive | @CloudExpo [#Cloud]

Three Essential Steps to Generating Pandemic SaaS Sales | Part 1 Selling is a profession that you can never take lightly. To be successful at marketing and selling something you have got to be the best, on top of your game, ahead of the competition and ready to do what nobody else dares to do. The world of SaaS sales is no different. Competition can be cutthroat, with every next company offering the best shiniest object that can help you cure your worst nightmares and keep your numbers and yes the boss happy. That's far too easy! So what is it that differentiates the lions form t... (more)