Three Things the Consumption Cloud Economy Needs to Succeed
Tech Giant Amazon recently announced that it will pay writers only for the
pages that are actually read rather that for the purchase of an entire book.
This is probably the biggest change that the world of publishing has ever
seen, right after the invention of the printing press maybe, that
fundamentally changes how books are consumed. This exactly is the Consumption
The concept of offering services and solutions in a way where they are
consumed to the best of capabilities, where end users pay only for what they
use and where vendors and suppliers are paid only for what is actually
consumed is the fundamental concept behind the Consumption Cloud. In other
words you are now part of a system where as a consumer you can think about
Paying ONLY for what you use. That's fantastic. This helps end u... (more)
We had over 300 conversations about Cloud Monetization at Cloud Expo just a
few weeks ago. What was more surprising was the fact that Cloud Monetization
is not something new that is revolutionizing the industry, but a natural need
of the market. Imagine that you came up with the new cake recipe. It doesn't
change the fact that people need to eat!
Moving on from cakes to the cloud, here are some observations from Cloud
1. Cloud Is Everywhere
Businesses of every size need the cloud. Not because they want to jump on
technology but because the cloud helps with the key needs of ... (more)
Imagine the scenes from any of the last few Black Fridays with people lined
up for days to grab the new flat screen TV or a new iPhone. The moment the
gates open up there is usually a crowd of people swarming like bees, trying
to get their hands on what they can, and yes there were also many reported
cases of snatching, grabbing and what not. If only the world of cloud storage
could be so dramatic!
Well, cloud storage is a much quieter place, but don't get me wrong, there is
definitely action going on. Just this week both Microsoft and Google
announced a FREE give away of over 1... (more)
"The cloud will transform everything about technology." This statement is
better suited for 20 years ago when the cloud was in its infancy. In 2014 the
statement should be that "The cloud has taken over technology." Cloud
computing has been around since the sixties believe it or not, but over the
past few years the industry has recognized the concept better as more
organizations are embracing cloud technology and more vendors are creating
amazing cloud-based business solutions.
Who Is on the Cloud?
The cloud is the focus of every large technology vendor that we know of. The
Building a case for the cloud is extremely easy. I can list 10 different
elements of the cloud that make it the best thing since sliced bread!
The SaaS model has truly revolutionized the way software is being used.
Convenient, hosted on the now cloud, without the need for IT or hardware and
so many more advantages. So what is cloud-based billing? A recent piece by
Gigaom helps explain why cloud billing is beneficial and how it helps vendors
move all aspects of a paper-based system to the cloud. But isn't that old
technology? Isn't that about generating a PDF file and sending it to... (more)